GREENHOUSE PROJECT
URBAN MINISTRY NON-PROFIT
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+ Brand Development & Fundraising Strategy
+ Brand Messaging, Copywriting
+ Blog & Email Marketing Development
+ Photography, Video Direction, Script Writing
+ Website Design, Landing Page Design
+ Business Card Design
+ Print Design for Brochures, Flyers, Annual Report
+ Event Table Design & Signage
+ Media Buying, Print Magazine Design
THE STORY
As the creative lead for marketing communications for 4+ years, I’ve helped drive foundational marketing and fundraising strategies for this urban non-profit outside of Philadelphia, PA. I’ve also led brand voice and content messaging for Greenhouse Project’s website, blog, email marketing, print, social, and fundraising that embodies the org’s values while inspiring action through volunteerism, donations, and practical support.
My design and storytelling fingerprint are found throughout fundraising strategies, campaign messaging, special photography, and multi-media projects including video direction and scriptwriting.
Our recent website update brought latest impact stories to the forefront, supported by latest portrait photography, more mature messaging, expanded brand colors, and full integration with a new fundraising platform for improved user experience.
Website Design, Landing Page Design
Print Brochure Design, Copywriting
Main Line Today Magazine — Content Development, Copywriting, Editorial Print Design, Digital Marketing Design
Fundraising Development — Marketing, Copywriting, Video Direction, Email Marketing, Social Media, Print & Digital Design
Event Table — Concept Design, Print Design
Business Card Design
Impact Report — Content Development, Print Design, Copywriting, Digital Ads
CUSTOM VIDEO PROJECTS
Concept, script writing, and direction of 7+ videos in multi-year fundraising campaign "Give to Grow,” filmed in collaboration with the brilliant filmmaking team at M&M Film Production.
Goal: Capture from real neighbors and donors the life change and positive community impact Greenhouse Project provides, contrasted against the gritty reality of daily life in Chester, PA.
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We are grateful for her partnership. Bonnie champions the stories of the people we serve, positioning us for growth that allows us to serve more in our community.
What’s more, she authentically cares and delivers above expectations every time.
With a skillset that combines intuitive strategic thinking, creative problem solving, branding experience, high-level design… this is the best work partner you could find.
Work with Bonnie if you want to thrive.
JOHN CLIFFORD -